Interspace Airport Advertising has been selected to extend its partnership with the South Bend Regional Airport and create a dynamic new “Community Showcase” Program to be featured throughout the Terminal. This distinctive program, created by Interspace, will offer local and regional businesses new display technology that will enhance their ability to reach the over 2,000,000 people who utilize the airport annually.

According to John Schalliol, the Airport’s Executive Director, “We have enjoyed a long and productive relationship with Interspace and in fact, were one of the first airports in the country to contract with them for our terminal advertising. We are truly excited about this new opportunity to showcase our community and the many companies which are vital to its future growth.”

Leaders in the business community can come together to show their support for the Airport as an economic driver and to communicate the vitality of the Region by participating in the program. The Program is also a key driver in promoting tourism and economic development in the Region. Area attractions have the opportunity to market to a captive and upscale audience. “You can cost effectively deliver a message to over two million tourists, vacationers and business leaders. This audience has the demographic profile, the resources, responsibility and education that businesses need to reach in order to succeed,” states Interspace Representative Matthew McCauley.

In addition to filling a marketing strategy for local businesses, corporations, and attractions, the program enhances passenger services, creating a favorable impression of South Bend/Mishawaka and the surrounding area. Program highlights will include new motion technology, themed community wall murals and a streamlined Passenger Convenience Station that will allow direct-dial phone access to local accommodations.

Interspace Airport Advertising is the premiere airport advertising company in North America, whose programs serve as a catalyst for promoting tourism, economic development and community support for local airports. In 33 years as a family business, Interspace has grown to handle over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

Interspace representatives will soon be setting up meetings with area businesses to preview the program from August 20 through August 24, 2007. For more information, please contact Matthew McCauley: Office # (800) 628-6800 x 334, Mobile # (610) 360 - 4764 or via e-mail at mmccauley@iaateam.com.